UTM Link Builder

The UTM Link Builder is an essential tool for digital marketers. It helps you easily generate URLs with Urchin Tracking Module (UTM) parameters, which are tags added to the end of a URL to track the effectiveness of online marketing campaigns.

Why track with UTMs?

By using UTM parameters, you can tell Google Analytics exactly where your traffic is coming from. You can differentiate between traffic from a Facebook post, an email newsletter, or a paid ad campaign.

Key Parameters Explained

• Source (utm_source): The referrer (e.g., google, newsletter).
• Medium (utm_medium): Marketing medium (e.g., cpc, banner, email).
• Campaign (utm_campaign): Product, promo code, or slogan (e.g., summer_sale).